Beyonce sizzles in new H&M summer campaign

 

How does she do it? As if changing nappies, mananging a superstar career and rehearsing for her Mrs. Carter World Tour (which kicks off on 15 April) wasn't enough, Beyoncé has now become the face of H&M's hot new summer collection.
The billboard campaign was shot in the Bahamas by Dutch photography duo Inez & Vinoodh, while the ad - featuring Beyoncé's new track Standing On The Sun - was directed by Jonas Åkerlund. "It was a beautiful shoot on a tropical island," said Beyoncé. "It felt more like making a video than a commercial."
And according to H&M's Head of Design, Ann-Sofie Johansson, the star didn't just make the clothes look good: "What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.” The collection goes on sale at the beginning of May in H&M stores worldwide and online.
Meanwhile another ARISE favourite has also teamed up with H&M: Joan Smalls. The Puerto Rican model stars alongside Daphne Groeneveld, Lindsey Wixson and Liu Wen in the pre-summer campaign for the New Icons collection (pictured below) which was inspired by the individual styles of the four models themselves.

source: http://www.ariselive.com/articles/beyonce-sizzles-in-new-h-amp-m-summer-campaign/142927/